A few months ago, Google acquired Urchin and launched Google Analytics, a service for web traffic analysis. I was one of the early adopters, but soon realized that my own, homebrew tracking system was giving me more relevant information about what visitors are looking for when they come here, and what they find most interesting. I found that Analytics was a little too broad for my needs, and consequently, I haven't logged into my account for weeks.

Now Measure Map has become a part of Google too and is expected to launch soon. While Analytics applies to websites in general, Measure Map seems to be targeting blogs in particular, which makes me think this might be a better match for my needs. The site doesn't have any specifics yet, but I've signed up for a notification when it becomes available.